Founders Lorna and Rachael have over 20 years of unique international experience, delivering cultural placemaking across both public and private sectors.

  • Lorna-Rose Simpson

    CO-FOUNDER

    Lorna-Rose Simpson has curated, produced and marketed projects that span vision, budget and scale across London and New York’s real estate, luxury commerce and brand, hospitality, and entertainment sectors. She creates culturally-enhancing experiences that celebrate and unify communities, foster collaboration through innovative partnerships, and illustrate the power and potential of brand and place.

    Lorna was most recently Senior Director at Tishman Speyer in New York overseeing Programming & Partnerships at Rockefeller Center, a grade-listed landmark comprising 22 acres in the heart of Manhattan. Working across the organization Lorna developed and implemented strategic planning, curation and placemaking to reignite the brand and refresh the campus as part of the multi-year redevelopment of Rockefeller Center.

    Her wider experience includes as cultural producer for the Meatpacking District Management Association, programming director of music, tech & innovation festival Moogfest, company manager of annual summer festivals at Lincoln Center for the Performing Arts, launching NY Men’s Fashion Week with CFDA, while also producing award-winning marketing campaigns and activations, and brokering premium partnerships with both luxury and household brands.

  • Rachael McNabb

    CO-FOUNDER

    Rachael McNabb is an established curator, working at the forefront of contemporary public art for 20 years. She has instigated and led global cultural infrastructure projects, and is recognised as an industry leader for delivering complex artworks across art and technology platforms. Rachael has curated multiple public commissions across London’s landscape and in regions such as France, Australia, Dubai, Bahrain and Qatar. Most recently she worked as Head of External Projects with Damien Hirst, and previously held a role as Head of Public Art at Futurecity.

    Working in sectors such as real estate, retail, charity and luxury hospitality, she has successfully collaborated with artists and clients to create destinations that inspire and engage. Rachael is invested in new commissioning methods, committed to inclusivity and sustainability, while championing artists and demonstrating fair pay in Public Art.

    Rachael is a guest lecturer at the London Metropolitan University to the MA Public Art & Performance course where she hosts Masterclasses in Public Art, other past speaking events include New London Architecture. Rachael has helped forge cultural partnerships between galleries, artists and commercial entities fostering new commercial opportunities.

  • Lauren Estelle Jones

    CREATIVE PRODUCER

    Lauren Estelle Jones is an independent curator, consultant and creative producer. She works internationally, initiating projects featuring emerging and established contemporary artists across creative disciplines, with a focus on visual art and music. She has over 20 years of production and curatorial experience in the creative industries having worked in fashion, music, photography, and communications before establishing herself in the art world with the co-founding of her first contemporary art initiative, Art Barter (2009), followed shortly by the launch of its sister production company, Alteria Art (2012).

    Critically acclaimed exhibitions include Daydreaming with… Stanley Kubrick at Somerset House, London (2016); Glasstress: White Light / White Heat as part of the 55th Venice Biennale (2015) and most recently, Petrichor, a solo presentation by the artist Mat Collishawat Kew Gardens, London (2023).

  • Lizzy Baddeley

    CREATIVE PRODUCER

    Lizzy Baddeley is a project manager and creative producer with over 15 years experience bringing together communities, artists and placed based organisations. She is interested in connecting communities and artists to build participatory, impactful projects that respond to local contexts and environments.

    For 6 years she co-led community and cultural engagement for the new east London campus at University College London, where she set up bespoke systems to support collaboration between researchers and communities. This included establishing Trellis in 2018, an innovative multistage commissioning process that aimed to build truly equitable collaborations between artists, researchers and east London communities. Lizzy has experience fundraising and evaluation, and centres inclusion in all her work.

  • Jen Barnes

    CREATIVE PRODUCER

    Jen Barnes is an international Creative Producer and Project Manager who has delivered dozens of multi-disciplinary exhibitions and installations over the past decade. She has a particular interest in projects at the intersection of art and technology and in working within the public realm. Her New Public projects include the Art of London’s 2024 West End activations: Yinka Ilori’s “Good Things Come to Those Who Wait” and Chila Burman Singh MBE’s “There Is No Darkness in the Garden of Light”.  

    Throughout her career, Jen has worked on all sides of the commissioning equation: brand, agency and artist. In recent years, she has worked for BMW on their BMW Open Work collaboration with Frieze London, delivering and in-car video game demo with artist Sara Sadik in 2023 and on their Frieze LA BMW i5 Flow NOSTOKANA collaboration with Esther Mahlangu in 2024.

  • Jennifer Cunningham

    RESEARCHER

    Jennifer Cunningham is a researcher and strategist with a focus on future-proof, ecologically driven design and architecture. Currently she leads Research in the Future Observatory team at the Design Museum andis an Associate Strategist atSurface Club, a creative office developing material-driven solutions for new environmental agendas in Northern Europe. She has worked on research that informed longer-term, sustainable and adaptable strategies for use by designers, educators and institutions in London, Vienna, and the Nordic Region. 

    Jennifer has a vast knowledge of leading sustainable, community engaged design and architecture practices having developed forecasts with Material Cultures, Atelier LUMA and Studio Folder. She has been instrumental in conceiving research strands for the Future Observatory that impact future directions in contemporary design education, curation and practice. Additionally, Jennifer has facilitated a number of workshops with Store Projects, a Coal Drops Yard based educational space addressing the social imbalance in art, design and architecture education by supporting young people from underrepresented backgrounds to build their creative portfolio through various free classes.

  • Roberta Livingston

    PROJECT ADMINISTRATOR

    Roberta Livingston is a creative producer, facilitator and writer. Her previous projects have spanned across the cultural and arts sector from the Almeida Theatre to the Young V&A. Her work mainly focuses on creative and communal engagement for young people. 

    She also co-founded the Gaia Schools Poetry Programme under UCL East’s Public Art programme inspired by Luke Jerram’s Gaia which is installed in the UCL East Marshgate capus. Poems written by secondary schools pupils were collated and published into an anthology called Seeds for Change. She is also a co-founder of Speaks of Rivers a collective of Black female artists dedicated to producing work for young audiences. She co-produced their show The Fourteenth Stop for the Camden People’s Theatre and the Arcola Theatre. Roberta is also a facilitator at the Young V&A delivering and programming creative and inclusive workshops for children aged 0-14. 

    As a writer, she has written for BFI and Radio 4. In 2023 she was long listed for the Women’s Prize for Playwriting.  For New Public, she supports the administration and delivery of multiple creative projects.